Spa & Wellness Consulting with Identity Hospitality

A powerful, game-changing collaboration for the luxury spa industry.

Chix Creative and Identity Hospitality have joined forces to form a powerful, game-changing collaboration for the luxury spa industry.

Together, we provide high-level, highly customized and concierge-style design, marketing and consulting services for the luxury spa and wellness sectors.

What does that mean for spa owners, operators or directors like yourself?

In a nutshell, we can help you create and launch a successful spa brand from the ground up, or transform struggling spa business into a flourishing one.

We enable you to build and develop a successful spa business through detailed guidance,

wherever you need the support.

Jim Croghan, Identity Hospitality

20+ years of international and extensive hospitality experience in spa & wellness.

Jim Croghan, our cohort and collaborator at Identity Hospitality, brings over 20 years of extensive hospitality experience in Spa and Wellness. Prior to his consulting career, Jim most recently served as Vice President of Operations for ESPA International, overseeing 80+ Hotels.

Jim also served as VP of Operations and Executive Director of Spa and Recreation for leading hotel brands including The Fairmont Grand Del Mar Resort, The Fashion Island Hotel, Pelican Hill Resort, Four Seasons Hotels and Resorts, Ritz-Carlton Hotel Company, The Balboa Bay Club and Resort, and Spa Nordstrom at South Coast Plaza. He led the impetus driving many properties to earning their Five-Star award and many other prestigious accolades.

And perhaps just as importantly, Jim spent a considerable amount of time as a spa director, overseeing the operations of dozens of successful spa brands. This is what makes Jim as a spa consultant unique: he is able to communicate and translate the high-end spa experience from the inside out, and from the bottom up in addition to having the strategic, long-term vision.

There are likely very few spa and wellness consultants or consultancy groups (you could count them on one hand) that have provided financial feasibility, design, development, creative direction, and pre-opening consulting services to over 80 upscale and luxury resort, casino, hotel, and residential community spas worldwide for two decades.

One collaboration to cover them all.

We strive to bring you efficiency and simplicity with the multitude of services that we offer. Many in spa management choose to “cocktail it” when it comes to getting support in building and developing their spa brands — they choose one consultancy to provide guidance on spa feasibility studies, an agency for spa concept and brand development, another spa consultant to aid with the creative aesthetics of spa design, and perhaps they feel confident enough to manage pre-opening services, staff recruitment and training. Then they choose to hire a completely different creative agency for web and graphic design, marketing and finally a tech-savvy millennial for social media marketing.

Why manage all these groups of people and try to tie all of their work together when one collaboration can expertly and efficiently handle them all? Let’s simplify.

We can create, develop, launch and market your spa, ensuring you are set up for success from day one.

Why It Makes Sense to Hire a Spa Consultant

Read our full blog post on why you should hire a spa consultant and get our free OPENING A SPA CHECKLIST as a thank you for reading!

Total flexibility, customized solutions.

The Chix Creative – Identity Hospitality collaboration offers what traditional hospitality consulting firms offer, yet with a modern and customized approach.

We understand the spa and wellness industry not only as professional design thinkers but as regular guests. We’ve got our fingers on the pulse of what’s happening and where the industry is headed. Trends in the hospitality, spa and wellness industries are not just our business, they are our passions.

Our team has the relevant technical and commercial knowledge to guide your project through each stage of development.

We can help you run your spa efficiently and profitably while continually exceeding customer expectations. We can supply our world-class spa products and treatments – supported by specialist training and education. We can provide in-room luxury essentials to delight your guests and motivate treatment bookings. We help you attract and retain your dream guests, and provide a distinguished experience through your online and offline marketing, before your those dream guests arrive.

The beauty is, you don’t have to take all these services, just those that suit your business needs.

We blend essential strategic elements in equal measure to arrive at

a unique mix of guidance and collaboration that defines and differentiates our process.

Work With Us

The expense of engaging the services of a spa consultant can be justified many times over by the excellent results obtained and costly mistakes that are avoided. Both spa consultants and branding/marketing experts often deliver bottom line value that is ten-fold its cost.

We work with investors, ownership groups, hotel management and spa leadership in the luxury spa and wellness sectors.

Our extensive hospitality consultancy, brand design and spa marketing services bring beautiful looking, exceptionally organized spas to life whether for an urban city project, wellness retreat or destination spa resort.

If you have a spa or wellness projects that needs to get off the ground or is under-performing, get in touch with us today. We’d love to hear about your business.

Schedule your complimentary 15-minute consultation and let’s chat.

Why It Makes Sense to Hire a Spa Consultant

Read our full blog post on why you should hire a spa consultant and get our free OPENING A SPA CHECKLIST as a thank you for reading!