Faves from the 2019 ISPA Conference & Expo

September 18, 2019News, Spa Industry

It’s that time of year again! Now, Fall means Spa Show Season with the annual ISPA Conference & Expo. This year the show went back to Las Vegas, and had over 2000 attendees, 30 speakers and 200 exhibitors. Over the next few weeks I’ll be sharing my favorite finds from the Expo floor…

Digital Marketing Trends Spas Need to Consider in 2019 – Part 3

May 29, 2019Marketing

This blog series was originally part of a presentation and workshop called “Spa Service, Yield Management, Trends & Marketing for 2019.” Our collaborator Jim Croghan at Identity Hospitality delivered the co-created presentation, which was graciously hosted by Tendencia Magazine in Cabo San Lucas, Mexico. Be sure to read Part 1 on Artificial Intelligence and Part … Read More

Digital Marketing Trends Spas Need to Consider in 2019 – Part 1

May 14, 2019Marketing

2019 will be about better customer experience with personalization, automation, AI-powered technology and being where your customers search. To help your spa stay ahead of the curve and increase conversions this year, you’ll need to get better at producing custom, conversational content – particularly audio and video content – to share with your better-targeted audience.

Why It Makes Sense to Hire a Spa Consultant

February 14, 2019Spa & Wellness Consulting, Spa Industry

Chix Creative and Identity Hospitality have joined forces to form a powerful, game-changing spa consultancy collaboration. Together, we provide high-level, highly customized and concierge-style design, marketing and hospitality consulting services for the luxury spa and wellness sectors. What does that mean for spa owners, operators or directors like yourself? In a nutshell, we can help … Read More

2 Big Reasons Why You Must Have a Blog on Your Spa Website

November 20, 2018SEO

Having a blog for your website is as essential as having your contact information displayed prominently on your website. Yes, that means you must have a blog. It will do a few things for your spa, many of them we talk about frequently, like SEO. A blog will set you apart as an expert and … Read More

How to Ensure a Great Guest Experience from the Inside

November 6, 2018Spa Industry, Tips

A great guest experience at your spa spans more than the time your guest is physically in your spa. Everything makes up a guest experience, from your website to the ease at which they can leave a review of their treatments as a happy, relaxed client. We wrote about some of the ways that you … Read More

ISPA 2018 Recap & Spa Trends for 2019

October 9, 2018News, Spa Industry

We just returned from the 2018 ISPA Expo and Conference in Phoenix, and dang! was it a great time. Each of the keynote speakers were funny and inspirational, we learned a tremendous amount about innovative spa products on or coming to market, and best of all, we were able to meet some great people and … Read More