Experts from the Global Wellness Summit have identified eight future directions in wellness in a new report called “Eight Wellness Trends for 2018.” The report is based on the insight of the more than 600 delegates from more than 40 countries who attended the Global Wellness Summit in October, as well as the perspectives of … Read More
A warm hello to all our spa professional and product friends! We wanted to tell you a little bit more about us, and how we do things around here. We’re different than any other graphic designer, web developer or marketer that you have met or done business with in the past. We understand you and … Read More
You can find Blogs on every topic and in every tone and style. You can find Blogs that offer true value and Blogs that just skim the surface of topics. We are putting a lot of time and effort into building our content – only posting when we feel we have real value to offer. … Read More
Google makes hundreds of updates a year – more than one per day. Most of them go unnoticed and aren’t a big deal. However some create a lot of shakeup as site owners and webmasters notice major fluctuation in the rankings and site traffic. This stuff is fun for us – we examine and learn … Read More
If food is the way to a man’s heart, then content is the way to a potential guest’s heart. It makes sense, right? Feed them what they want and they are yours! All consumers, including potential spa guests, are hungry for information. They want to control their journey to making a purchase decision — which … Read More
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If you’re just joining us on part 3, you should have already read part 1 and part 2 of Building a Better Spa Content Strategy. Picking up where we left off, you’ve selected your topics and assigned dates. Now it’s time to move into the meat of the strategy. What is the goal of this piece?* … Read More