This blog series was originally part of a presentation and workshop called “Spa Service, Yield Management, Trends & Marketing for 2019.” Our collaborator Jim Croghan at Identity Hospitality delivered the co-created presentation, which was graciously hosted by Tendencia Magazine in Cabo San Lucas, Mexico. Be sure to read Part 1 on Artificial Intelligence and Part … Read More
Speaking of sending out highly relevant and personalized communications, if you want to stand out in 2019, you need to personalize your marketing – and that means personalized content, products, and promotions.
2019 will be about better customer experience with personalization, automation, AI-powered technology and being where your customers search. To help your spa stay ahead of the curve and increase conversions this year, you’ll need to get better at producing custom, conversational content – particularly audio and video content – to share with your better-targeted audience.
Chix Creative and Identity Hospitality have joined forces to form a powerful, game-changing spa consultancy collaboration. Together, we provide high-level, highly customized and concierge-style design, marketing and hospitality consulting services for the luxury spa and wellness sectors. What does that mean for spa owners, operators or directors like yourself? In a nutshell, we can help … Read More
Having a blog for your website is as essential as having your contact information displayed prominently on your website. Yes, that means you must have a blog. It will do a few things for your spa, many of them we talk about frequently, like SEO. A blog will set you apart as an expert and … Read More
A great guest experience at your spa spans more than the time your guest is physically in your spa. Everything makes up a guest experience, from your website to the ease at which they can leave a review of their treatments as a happy, relaxed client. We wrote about some of the ways that you … Read More
We just returned from the 2018 ISPA Expo and Conference in Phoenix, and dang! was it a great time. Each of the keynote speakers were funny and inspirational, we learned a tremendous amount about innovative spa products on or coming to market, and best of all, we were able to meet some great people and … Read More
A great guest experience starts before a guest ever walks into your spa. They’ve undoubtedly checked you out online, browsed through photos on your social accounts of your amenities, looked at what others took photos of as well, and read plenty of reviews. Then they booked a service, either by calling or scheduling online. They’ve … Read More
SEO is a crucial part of your marketing strategy. Everything from the words on the pages of your site to your images have to be optimized for the biggest impact. Think about it: your spa is beautiful. It’s full of luxurious amenities. And your marketing is an extension of the brand you’ve established in person. … Read More
The following article on Influencers written by Irene was originally published in ISPA’s Pulse Magazine August 2018 marketing issue. All images courtesy ISPA/Pulse. Who is an influencer? It’s important to understand what an influencer is and how they use their following to market partnerships with brands to decide if this is the right route for you. An influencer is a … Read More