Having a blog for your website is as essential as having your contact information displayed prominently on your website. Yes, that means you must have a blog. It will do a few things for your spa, many of them we talk about frequently, like SEO. A blog will set you apart as an expert and … Read More
A great guest experience at your spa spans more than the time your guest is physically in your spa. Everything makes up a guest experience, from your website to the ease at which they can leave a review of their treatments as a happy, relaxed client. We wrote about some of the ways that you … Read More
We just returned from the 2018 ISPA Expo and Conference in Phoenix, and dang! was it a great time. Each of the keynote speakers were funny and inspirational, we learned a tremendous amount about innovative spa products on or coming to market, and best of all, we were able to meet some great people and … Read More
A great guest experience starts before a guest ever walks into your spa. They’ve undoubtedly checked you out online, browsed through photos on your social accounts of your amenities, looked at what others took photos of as well, and read plenty of reviews. Then they booked a service, either by calling or scheduling online. They’ve … Read More
SEO is a crucial part of your marketing strategy. Everything from the words on the pages of your site to your images have to be optimized for the biggest impact. Think about it: your spa is beautiful. It’s full of luxurious amenities. And your marketing is an extension of the brand you’ve established in person. … Read More
The following article on Influencers written by Irene was originally published in ISPA’s Pulse Magazine August 2018 marketing issue. All images courtesy ISPA/Pulse. Who is an influencer? It’s important to understand what an influencer is and how they use their following to market partnerships with brands to decide if this is the right route for you. An influencer is a … Read More
When it comes to marketing your spa effectively, there are so many tools to use that can make it easier for you. It can be daunting to find the right tools for your spa, not to mention the time you could invest testing all of them. Luckily, we’ve done the work for you. Here are … Read More
This is the last installment of the 4 Horrible Mistakes You’re Making with Spa Branding & Marketing series! We’ve talked about spa branding mistakes, spa website mistakes, spa promotions mistakes, and now we’re going to look at influencer marketing. Plainly, working with an influencer without a strategy or working with the wrong one could have … Read More
Welcome back to the 4 Horrible Mistakes You’re Making with Spa Branding & Marketing series! We’ve talked about spa branding mistakes and the top thing you’re doing on your website to make it as un-searchable as possible. Now, we’re going to talk about money. I know, talking about money is a bit of a sticky … Read More
The internet has changed the way businesses market themselves online. And when I say change, I mean it has turned marketing into a horse of another color. From SEO considerations on your website to consistent branding across all your online platforms and your print collateral to where and how you reach your customers, past generations … Read More