We’re Proud Members of ISPA

February 9, 2018Spa Industry

A warm hello to all our spa professional and product friends! We wanted to tell you a little bit more about us, and how we do things around here. We’re different than any other graphic designer, web developer or marketer that you have met or done business with in the past. We understand you and … Read More

Google’s Fred Update Could Hurt Your Site

March 28, 2017News, SEO

Google makes hundreds of updates a year – more than one per day. Most of them go unnoticed and aren’t a big deal. However some create a lot of shakeup as site owners and webmasters notice major fluctuation in the rankings and site traffic. This stuff is fun for us – we examine and learn … Read More

Building a Better Spa Content Strategy

March 24, 2017Content, Strategy

If food is the way to a man’s heart, then content is the way to a potential guest’s heart.  It makes sense, right?  Feed them what they want and they are yours! All consumers, including potential spa guests, are hungry for information. They want to control their  journey to making a purchase decision — which … Read More

Building a Better Spa Content Strategy Part 3

March 24, 2017Content, Strategy

If you’re just joining us on part 3, you should have already read part 1 and  part 2 of Building a Better Spa Content Strategy. Picking up where we left off, you’ve selected your topics and assigned dates. Now it’s time to move into the meat of the strategy. What is the goal of this piece?* … Read More