This One is Personal

May 8, 2017Strategy, Tips

You can find Blogs on every topic and in every tone and style. You can find Blogs that offer true value and Blogs that just skim the surface of topics. We are putting a lot of time and effort into building our content – only posting when we feel we have real value to offer. … Read More

Building a Better Spa Content Strategy

March 24, 2017Content, Strategy

If food is the way to a man’s heart, then content is the way to a potential guest’s heart.  It makes sense, right?  Feed them what they want and they are yours! All consumers, including potential spa guests, are hungry for information. They want to control their  journey to making a purchase decision — which … Read More

Building a Better Spa Content Strategy Part 3

March 24, 2017Content, Strategy

If you’re just joining us on part 3, you should have already read part 1 and  part 2 of Building a Better Spa Content Strategy. Picking up where we left off, you’ve selected your topics and assigned dates. Now it’s time to move into the meat of the strategy. What is the goal of this piece?* … Read More