Faves from the 2019 ISPA Conference & Expo

September 18, 2019News, Spa Industry

It’s that time of year again! Now, Fall means Spa Show Season with the annual ISPA Conference & Expo. This year the show went back to Las Vegas, and had over 2000 attendees, 30 speakers and 200 exhibitors. Over the next few weeks I’ll be sharing my favorite finds from the Expo floor…

Why It Makes Sense to Hire a Spa Consultant

February 14, 2019Spa & Wellness Consulting, Spa Industry

Chix Creative and Identity Hospitality have joined forces to form a powerful, game-changing spa consultancy collaboration. Together, we provide high-level, highly customized and concierge-style design, marketing and hospitality consulting services for the luxury spa and wellness sectors. What does that mean for spa owners, operators or directors like yourself? In a nutshell, we can help … Read More

How to Ensure a Great Guest Experience from the Inside

November 6, 2018Spa Industry, Tips

A great guest experience at your spa spans more than the time your guest is physically in your spa. Everything makes up a guest experience, from your website to the ease at which they can leave a review of their treatments as a happy, relaxed client. We wrote about some of the ways that you … Read More

ISPA 2018 Recap & Spa Trends for 2019

October 9, 2018News, Spa Industry

We just returned from the 2018 ISPA Expo and Conference in Phoenix, and dang! was it a great time. Each of the keynote speakers were funny and inspirational, we learned a tremendous amount about innovative spa products on or coming to market, and best of all, we were able to meet some great people and … Read More

The Pros and Cons of Working With Influencers (Pulse Magazine Article)

September 11, 2018Marketing, Spa Industry

The following article on Influencers written by Irene was originally published in ISPA’s Pulse Magazine August 2018 marketing issue. All images courtesy ISPA/Pulse. Who is an influencer? It’s important to understand what an influencer is and how they use their following to market partnerships with brands to decide if this is the right route for you. An influencer is a … Read More