Digital Marketing Trends Spas Need to Consider in 2019 – Part 3

May 29, 2019Marketing

This blog series was originally part of a presentation and workshop called “Spa Service, Yield Management, Trends & Marketing for 2019.” Our collaborator Jim Croghan at Identity Hospitality delivered the co-created presentation, which was graciously hosted by Tendencia Magazine in Cabo San Lucas, Mexico. Be sure to read Part 1 on Artificial Intelligence and Part … Read More

Digital Marketing Trends Spas Need to Consider in 2019 – Part 1

May 14, 2019Marketing

2019 will be about better customer experience with personalization, automation, AI-powered technology and being where your customers search. To help your spa stay ahead of the curve and increase conversions this year, you’ll need to get better at producing custom, conversational content – particularly audio and video content – to share with your better-targeted audience.

The Pros and Cons of Working With Influencers (Pulse Magazine Article)

September 11, 2018Marketing, Spa Industry

The following article on Influencers written by Irene was originally published in ISPA’s Pulse Magazine August 2018 marketing issue. All images courtesy ISPA/Pulse. Who is an influencer? It’s important to understand what an influencer is and how they use their following to market partnerships with brands to decide if this is the right route for you. An influencer is a … Read More

Tools Everyone In The Spa Industry Needs To Use

September 4, 2018Marketing

When it comes to marketing your spa effectively, there are so many tools to use that can make it easier for you. It can be daunting to find the right tools for your spa, not to mention the time you could invest testing all of them. Luckily, we’ve done the work for you. Here are … Read More