This blog series was originally part of a presentation and workshop called “Spa Service, Yield Management, Trends & Marketing for 2019.” Our collaborator Jim Croghan at Identity Hospitality delivered the co-created presentation, which was graciously hosted by Tendencia Magazine in Cabo San Lucas, Mexico. Be sure to read Part 1 on Artificial Intelligence and Part … Read More
Speaking of sending out highly relevant and personalized communications, if you want to stand out in 2019, you need to personalize your marketing – and that means personalized content, products, and promotions.
2019 will be about better customer experience with personalization, automation, AI-powered technology and being where your customers search. To help your spa stay ahead of the curve and increase conversions this year, you’ll need to get better at producing custom, conversational content – particularly audio and video content – to share with your better-targeted audience.
The following article on Influencers written by Irene was originally published in ISPA’s Pulse Magazine August 2018 marketing issue. All images courtesy ISPA/Pulse. Who is an influencer? It’s important to understand what an influencer is and how they use their following to market partnerships with brands to decide if this is the right route for you. An influencer is a … Read More
When it comes to marketing your spa effectively, there are so many tools to use that can make it easier for you. It can be daunting to find the right tools for your spa, not to mention the time you could invest testing all of them. Luckily, we’ve done the work for you. Here are … Read More
This is the last installment of the 4 Horrible Mistakes You’re Making with Spa Branding & Marketing series! We’ve talked about spa branding mistakes, spa website mistakes, spa promotions mistakes, and now we’re going to look at influencer marketing. Plainly, working with an influencer without a strategy or working with the wrong one could have … Read More
Welcome back to the 4 Horrible Mistakes You’re Making with Spa Branding & Marketing series! We’ve talked about spa branding mistakes and the top thing you’re doing on your website to make it as un-searchable as possible. Now, we’re going to talk about money. I know, talking about money is a bit of a sticky … Read More
The internet has changed the way businesses market themselves online. And when I say change, I mean it has turned marketing into a horse of another color. From SEO considerations on your website to consistent branding across all your online platforms and your print collateral to where and how you reach your customers, past generations … Read More
So you’ve got this beautiful spa with amenities fit for royalty. Your fantastic therapists deliver five-star worthy treatments. Your boutique is filled with world-class wellness and beauty products, and your operations are running so smoothly that many of your days seem effortless. But maybe your bookings aren’t as strong as you’d like. Your therapists have … Read More