If food is the way to a man’s heart, then content is the way to a potential guest’s heart. It makes sense, right? Feed them what they want and they are yours! All consumers, including potential spa guests, are hungry for information. They want to control their journey to making a purchase decision — which … Read More
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If you’re just joining us on part 3, you should have already read part 1 and part 2 of Building a Better Spa Content Strategy. Picking up where we left off, you’ve selected your topics and assigned dates. Now it’s time to move into the meat of the strategy. What is the goal of this piece?* … Read More