When it comes to attracting potential clients for your spa, there are some big mistakes you could be making that are turning them off. Last week’s post discussed a common problem you’re making with your spa’s branding and how to fix it. This week, it’s time to talk about the member of your staff who’s … Read More
You can find Blogs on every topic and in every tone and style. You can find Blogs that offer true value and Blogs that just skim the surface of topics. We are putting a lot of time and effort into building our content – only posting when we feel we have real value to offer. … Read More
If food is the way to a man’s heart, then content is the way to a potential guest’s heart. It makes sense, right? Feed them what they want and they are yours! All consumers, including potential spa guests, are hungry for information. They want to control their journey to making a purchase decision — which … Read More
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If you’re just joining us on part 3, you should have already read part 1 and part 2 of Building a Better Spa Content Strategy. Picking up where we left off, you’ve selected your topics and assigned dates. Now it’s time to move into the meat of the strategy. What is the goal of this piece?* … Read More