When it comes to marketing your spa effectively, there are so many tools to use that can make it easier for you. It can be daunting to find the right tools for your spa, not to mention the time you could invest testing all of them.
Luckily, we’ve done the work for you. Here are five tools (plus a few bonuses) we love and recommend to our clients for a variety of different uses, from scheduling appointments to capturing guest information to monitoring your reputation online.
Why we love Zenoti
Zenoti’s online booking process is extremely user-friendly and intuitive. Potential guests can book a treatment or service directly from its description online without going through a multitude of steps to do so. Clients can quickly find, book, and even pay for an appointment online.
Automatic check-in: when a guest approaches the front desk of the spa, they can be checked in automatically, allowing spa staff to seamlessly welcome the guest into the spa without waiting in line. I know, it’s as close to magic as you can get!
Super robust solution in one package: Zenoti addresses all of a spa or salon’s technology needs in a single package. Team members from the front of house to corporate staff like marketing and finance can work seamlessly together. A single dashboard of metrics informs the entire organization and can be shared across locations to address business issues proactively.
Why we recommend Active Campaign
Zenoti can do many email marketing tasks like Active Campaign, but Active Campaign can take your online marketing up a few notches. Active Campaign can manage more complex workflows and campaigns when you want to get serious about growing your revenue through email marketing automation. And yes, we will always love and recommend email marketing for these reasons.
Advanced marketing automation: trigger personalized emails based on customer actions and send automated follow ups. Get a visual overview of all your automations (hello flowcharts!), how they connect to each other, and how effectively they drive your marketing.
Create beautiful emails quickly and easily, then take those emails two steps further with advanced split testing and dynamic content to create highly personalized emails based on customer behavior.
Deliver personalized messages to visitors with Site Messages: Engage your contacts while they’re on your website. Have site messages triggered by link clicks in email campaigns so that when visitors land on your site, they’re immediately greeted by another message reinforcing your call to action or guiding them toward the next step in your funnel.
Display personalized messages to reinforce your call to action or draw attention to important resources. Use forms, images, and emojis to create colorful, interactive messages that capture your visitors’ attention.
Video courtesy ActiveCampaign
Why you should be an ISPA member
Anyone in the spa industry (spas, salons, resource partners, products) who is serious about doing business in the industry should become an ISPA member immediately. There’s invaluable information and resources at your disposal to grow your spa business and save you time and money.
We wrote an entire post about being ISPA members which contains information you need to know about ISPA. They have different levels of membership based on what your role in the industry is. Another great benefit is their Conference & Expo every year. The three-day conference has keynote speaker presentations and education sessions so you can become more knowledgeable and gain a competitive edge in the marketplace. It’s also a great place to network with other spa industry pros!
For their members, they also provide:
- ISPA Member Directory
- ISPA Research
- Pulse Magazine
Why we use CoSchedule
CoSchedule is a social media marketing automation platform. It connects to your networks so you can batch schedule your post and never miss a beat to market yourself on Instagram or share a link on Twitter. It also plugs into your WordPress-powered blog to schedule social messages in advance promoting that specific blog post.
Robust calendar: CoSchedule allows you to see all of your campaigns in one calendar layout. You can see your entire marketing calendar or select just emails, just blog posts, etc. You can share this calendar with your marketing team so everyone is on the same page. It’s also a place to plan content so your marketing calendar is consistent across networks.
Ability to schedule social media posts from your blog: CoSchedule’s plugin works with WordPress-powered blogs to promote that post right from the post. What good is a blog if you don’t use the content to market yourself online? This makes it easy for you to write, schedule, and promote your post all in one place.
Why you still need to use Google + and other Google services like Maps
No other social media channels offer you SEO benefits like a Google+ account can. Google is now taking more SEO ranking from its social media platform, Google+, than other social media platforms.
Once you enter the Google+ world, you will encounter a great deal of resources in one place. Google manages: Hangouts, Communities, YouTube, Google Search, Gmail, Google Maps, and many others. Each of these was created to benefit and optimize your marketing strategy and take your brand even further.
Reviews: Encourage reviews from your customers or clients on your Google Business page and Google+. These reviews increase the authority of your Google+ and business page and increase the chances of ranking well in the local search carousel. Getting reviews on Google is one of the most powerful ways of promoting trust and confidence in your business.
Why you want to manage your reputation with BirdEye
Once you start getting those reviews, manage your reputation with software like BirdEye.
BirdEye is a tool can do a lot of things, including reputation management. You want to make sure you know what people are saying about you, so BirdEye allows you to monitor, manage, and respond to reviews. You’ll be able to save time by solving customer issues and managing all of your reviews in one place.
Increased customer reviews: Collecting new reviews has never been easier. BirdEye sends customers to top review sites to share their feedback.
Social media engagement: Monitor, post, and engage with customers across blogs, forums, news sources, and social media networks in one place. Use BirdEye’s social media management tools for resolving issues, identifying trends, and joining conversations to foster loyalty and drive revenue.
Why you need survey software like Survey Monkey or Typeform
It’s important to get feedback so you can extract and share actionable insights with your team to drive your business forward. Survey software like Survey Monkey or Typeform are invaluable for gathering feedback.
Using survey software, you can:
- Get customer feedback — hello, customer satisfaction surveys
- Get employee feedback — gather insights on how to create a happier workplace
- Tap into target markets — instantly access feedback from your target markets anywhere in the world
- Get event feedback — want to know what your guests really thought of your last detox workshop with that big-wig special guest contributor? Yes, you do.
Anonymity: for truly honest feedback, anonymity is a must. You can ensure you’re getting feedback from your clients based on how they feel, especially if they’re a regular. Sure, they’re a regular guest for a reason, but they may be hesitant to share their true thoughts, especially if they’re negative, because of how they’ve been treated there. It’s possibly they also are afraid to speak up while at the spa and jeopardize that relationship with you. Having anonymity ensures feedback that’s useful and not fluff.
Organized results: flowcharts are fun! Well, we love any analytical information. The results of your survey are reported to you in an easy-to-see and easy-to-interpret way, making it easy for you to see and implement the feedback.
What tools do you love and can’t live without when it comes to running your spa?
If you need help getting started, schedule a chat and we can help you set up systems and tools that are tailored to your specific needs. No guesswork as to whether the tools work or not since the system is designed for you!
Disclosure: We and our clients are users of Zenoti, Active Campaign, Coschedule and Google+, and plan on using BirdEye for one or more of our clients. We are not affiliates for any of these companies/apps so we won’t get compensated for if you sign up with any of them based on our recommendations.