You can find Blogs on every topic and in every tone and style. You can find Blogs that offer true value and Blogs that just skim the surface of topics.

We are putting a lot of time and effort into building our content – only posting when we feel we have real value to offer.

I wanted to break down our approach, let you know where we are coming from and what you can expect from us.

So here it is.  The truth about how we approach Blogging and why we get such great results:

First and foremost, we want to speak to you the way we speak to our friends and colleagues. Open, honest and always aware that we want to impart wisdom. We value input and insights from colleagues and we appreciate the value we get from these relationships. Our goal is to always offer the same value.

Sometimes it’s more scientific and we really break things down, other times anecdotes are the best way to share information. No matter the approach, it’s always the best info we have and we never share an idea or strategy unless we’ve tested it and know its value.

So our Blog strategy? We start with an editorial calendar and use it to guide us in topics and keyword focus. it helps us avoid missing out on things like seasonal or pop culture events.  But we always give ourselves the freedom to just go where inspiration takes us.  All of our Blog posts are genuine, they are filled with all our own  “Jenn-isms” or “Irene-isms” and we don’t apologize for that.  Our readers know what to expect from us and they like that we keep it real.

So, authenticity – check! Very important.  But what’s even more important?  What is the secret Blog our success? Hint: I’ve already shared it in this post.

We ALWAYS strive to provide major value to our readers. We don’t create teasers and hide the good info.  We don’t play coy and hint at strategies and then leave you hanging.  We lay it all out there.  We share the what and how and when, but we also always strive to provide the WHY.  Knowing why you should do something helps you better grasp the concept and continue to apply it to your marketing going forward.

Another truth – we don’t want casual readers. We want readers that can’t get enough of our content.  We want people excited to eat up the next thing we share.

We feel so lucky that we have this following.  That pushes us to want to give even more. We value your time and we know you have so many Blogs you could read.

How do you apply this to your Blog? It starts with getting to know your audience and what they want. If they love the products, share info on them. If they are spending time with you monthly to help combat the stress in their life, share quick and easy recipes and tips for balance in life. Get to really know them and provide info not only on your services but on the lifestyle elements that they value. Become a source of inspiration and relaxation for them. It will keep them coming back, it’ll get them telling their friends and it will help build a relationship with these spa-goers – that will be well worth the time you invest into your marketing.

Quick summary:
always be authentic, always add value, keep it light, make it pretty.

Always be authentic – real is better than perfect. Always add value – without it you have nothing to keep people coming back.  Don’t be afraid to keep it light and conversational – show some personality so it isn’t a dry read.

And always add some images to keep it visually appealing.

Blogging isn’t rocket science, but it requires a finely honed skillset. It requires you to know your audience on a deeper level than just age and income demographics. It require you to excite and interest your audience with your words and a few select images. It pushes you to give maximum value and to show who you are as a company and what you all stand for. It can feel like a daunting task – but the results are worth it. Check this out:

  • 81% of U.S. online consumers trust information and advice from blogs. (Source: BlogHer)
  • 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (Source: BlogHer)
  • Small businesses that blog get 126% more lead growth than small businesses that do not blog. (Source: ThinkCreative)

Ready to consider Blogging? Talk to us! We’re here to help you meet your goals, find your dream guests and bring them through your door.

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