Google makes hundreds of updates a year – more than one per day. Most of them go unnoticed and aren’t a big deal. However some create a lot of shakeup as site owners and webmasters notice major fluctuation in the rankings and site traffic. This stuff is fun for us – we examine and learn … Read More
If food is the way to a man’s heart, then content is the way to a potential guest’s heart. It makes sense, right? Feed them what they want and they are yours! All consumers, including potential spa guests, are hungry for information. They want to control their journey to making a purchase decision — which … Read More
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If you’re just joining us on part 3, you should have already read part 1 and part 2 of Building a Better Spa Content Strategy. Picking up where we left off, you’ve selected your topics and assigned dates. Now it’s time to move into the meat of the strategy. What is the goal of this piece?* … Read More